Easol is an all-in-one experience commerce platform designed to help creators and businesses manage, market, and sell experiences directly from their own website. Easol combines smart booking, payment, and marketing tools into a single solution tailored for the growing experience economy.
Created for experience creators—from travel companies to wellness retreats and event organizers—Easol enables users to build a branded website, manage bookings, process payments, and run marketing campaigns, all within one system. By focusing on 'Experience Commerce,' Easol differentiates itself from traditional e-commerce platforms by specializing in features specific to selling and managing experiences, such as calendar-based bookings, customer communication tools, and flexible package management.
Easol's mission is to empower anyone to turn their passion for experiences into a scalable business by providing tools that work together seamlessly. The platform is particularly attractive to businesses looking to avoid marketplace commission fees and retain full control over their brand and customer relationships.
What technology powers Easol's platform?
Easol leverages a SaaS-based model, offering cloud-hosted booking, payment, and marketing solutions that integrate into users' own websites. The platform is designed for flexibility, allowing creators to customize their sites and booking flows, automate communications, and manage customer data securely. Its technology supports integrations with payment processors and marketing tools, making it a comprehensive choice for those selling experiences online.
Who uses Easol?
Easol serves a diverse range of experience-based businesses, including:
- Travel and tour operators
- Retreat and wellness organizers
- Festival and event hosts
- Activity providers (e.g., adventure sports, workshops)
The platform is particularly focused on the needs of creators in the United Kingdom, Europe, the United States, and remote teams worldwide.
Who are Easol's competitors?
Easol operates in the experience booking and management software space, competing with several established platforms, including:
- Rezdy: Online booking software for tour operators and resellers.
- Xola: Booking and management for indoor experiences.
- Usesession: Booking platform for photographers.
- Bookeo: Business management and online booking.
- Peek Pro: Operating system for experiences, rentals, and attractions.
- Checkfront: Booking management software for selling and managing experiences.
- bookingkit: European booking and reservation management for tours and attractions.
While all these platforms provide booking and management tools, Easol stands out with its emphasis on 'Experience Commerce,' allowing full brand ownership and integrated marketing directly on users’ own websites.
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