Donut is an employee experience platform that helps organizations turn employee engagement into productivity and growth. Donut automates and scales people programs—such as onboarding, employee recognition, and team connection—directly within collaboration tools companies already use, like Slack.
The platform is designed for HR and People teams looking to streamline and scale their employee engagement initiatives. Donut enables companies to create automated workflows for introductions, mentorship, feedback collection, and more, without requiring additional software adoption or complex setup. This approach allows businesses to foster a positive company culture, improve employee retention, and drive organizational growth.
How Was Donut Started?
Donut was founded by a team with backgrounds in engineering, operations, and product design. Key members include Dan Manian (CEO and Cofounder), Jeff Manian (Engineering, Cofounder), and Arielle Shipper (VP of Ops), among others. The founding team’s expertise in software development and employee experience has shaped Donut’s focus on integrating seamlessly into workplace tools and making people programs accessible to companies of all sizes. You can learn more about the team and their story on Donut’s About page.
Who Uses Donut?
Donut serves a wide range of modern, distributed, and hybrid organizations, particularly those focused on scaling culture and engagement as they grow. Notable customers include:
- Slack
- Culture Amp
- Buffer
- Betterment
- Okta
- Gitlab
- Zapier
- Automattic
- Figma
These companies use Donut to support employee connection and engagement at scale, leveraging automation within their existing workflows.
What Makes Donut Different?
Donut stands out by embedding its automated people programs directly within tools like Slack, reducing friction for both administrators and employees. This integration-first approach means companies can launch, manage, and measure engagement initiatives without introducing new platforms or complex change management.
Where Is Donut Based and How Big Is the Team?
Donut is privately held and headquartered in New York, NY, United States. The company employs between 11-50 people, focusing on software development and employee experience solutions.
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