Direct is a vacation rental software platform designed to help professional vacation and short-term rental operators manage a diverse set of rental unit types in one unified system. Direct enables operators to streamline key business functions, including property operations, distribution, guest engagement, accounting, and third-party software integrations.
How does Direct's platform help vacation rental operators?
Direct provides a central software solution that allows rental businesses to:
- Coordinate day-to-day operations for multiple property types (vacation rentals, short-term stays, etc.)
- Manage distribution across booking channels
- Enhance guest engagement and communication
- Oversee accounting and financial processes
- Integrate with third-party tools to extend platform capabilities
According to VRMB.com, Direct is rated as one of the top vacation rental management platforms, highlighting its reputation and utility among industry professionals.
Who uses Direct?
Direct primarily serves professional property managers and businesses in the vacation and short-term rental industry who need to manage a portfolio of various unit types and streamline operational complexity. These users typically seek to consolidate multiple processes and tools into a single, efficient platform. Specific customer names are not publicly listed.
How was Direct started and who leads the company?
Direct was founded by a team of professionals with experience in software development, product management, and customer success. The company is led by Wes Smithe (CEO & Co-Founder) and Chad O'Farrell (President & Co-Founder), supported by a team that includes roles such as VP of Product, Director of Customer Success, and engineering leadership. This foundational expertise shapes Direct’s focus on building a comprehensive platform tailored to the needs of rental operators. More information about their founding team and story is available on their About page.
Where is Direct based and how big is the company?
Direct is a privately held company headquartered in Salt Lake City, Utah, United States, and employs between 11 and 50 people.
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