Deed is a workplace giving and volunteering platform designed to help organizations centralize and enhance their employee engagement, social impact, and DEIB (Diversity, Equity, Inclusion, and Belonging) initiatives. The platform enables companies to empower employees to support causes they care about, connect across departments and time zones, and participate in both in-person and online volunteering activities.
Deed brings together all aspects of employee-led social good—from emergency fundraisers to recurring volunteering events—on a single, user-friendly platform. The system supports a global scope, showcasing over two million nonprofits, and is built with a payment infrastructure backed by established providers like PayPal, ensuring secure and efficient donation processing.
How Was Deed Started?
Deed was founded by a team with experience across nonprofit, human rights, and technology sectors. The leadership includes Deevee Kashi (CEO, formerly at Human Rights Watch), Steve Liu (COO, Farm Sanctuary), and Aske Ertmann (CTO, Pencils of Promise), among others. This diverse background informs Deed's mission-driven approach and focus on both user experience and social impact. You can learn more about their founding story and team on their About page.
Who Uses Deed?
Deed primarily serves medium to large enterprises looking to strengthen employee engagement through giving and volunteering programs. Notable customers include Airbnb, lululemon, and Kyndryl, reflecting the platform's appeal to organizations prioritizing social responsibility and employee involvement.
What Makes Deed Different?
- Centralizes all workplace giving and volunteering initiatives in one platform
- Empowers employees to support causes together, fostering genuine connection
- Supports over two million nonprofits globally
- Robust payment infrastructure, processing donations securely via partners like PayPal
- Designed to engage diverse employee resource groups and support a range of programming from urgent fundraisers to ongoing volunteerism
Leadership Team Overview
Deed's leadership team brings together expertise in social impact, product design, technology, and enterprise engagement:
- Deevee Kashi: CEO (Human Rights Watch)
- Steve Liu: COO (Farm Sanctuary)
- Aske Ertmann: CTO (Pencils of Promise)
- Kristin Janssen: CAO (Safe Horizon)
- Russell Lowe: Head of Partner Success
- Christine Tringale: VP of Enterprise Implementation and Data Strategy
- Stav Kashi: VP of Product (Global Youth Action)
- Chad Haertling: Head of Sales (Semester at Sea)
- Alessandro Grana: Head of Design
- Kathryn Pisco: VP of Business Development and Head of Sales (Global Glimpse)
- Guillermo Murga: Head of Marketing (Human Rights Campaign)
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