Curtsy is a sustainable clothing resale app that enables women to buy and sell secondhand clothing, shoes, and accessories directly from their phones. Curtsy operates as a peer-to-peer marketplace without holding inventory, with sellers shipping items directly to buyers. The company generates revenue by taking a 20% fee from each sale made on the platform.
Curtsy’s platform is designed specifically for Gen Z women, generally ages 15-30, who are underserved by larger resale platforms. The app’s user-friendly mobile experience, combined with its focus on fashion-conscious, sustainability-minded shoppers, distinguishes Curtsy in a crowded secondhand apparel market.
What technology and business model powers Curtsy?
Curtsy’s mobile-first approach streamlines the selling and buying process for users, allowing for seamless listing, browsing, and purchasing directly through its app. By not holding inventory, Curtsy minimizes operational overhead and environmental impact, aligning with the current shift towards circular fashion and sustainability in e-commerce. Orders are fulfilled by individual sellers, reflecting a decentralized logistics model common among peer-to-peer marketplaces.
Who uses Curtsy?
Curtsy primarily serves Gen Z women between the ages of 15 and 30, focusing on buyers and sellers interested in affordable, sustainable, and trendy fashion. These users are typically seeking a more community-oriented and accessible alternative to traditional retail and larger resale platforms.
Who are Curtsy’s competitors?
Curtsy operates in the online secondhand clothing and sustainable fashion marketplace. Key competitors include:
- ThredUp: An online consignment and thrift store that facilitates buying and selling high-quality secondhand clothes, generally at a larger scale and with a broader demographic.
- Depop: A peer-to-peer marketplace focused on designer, vintage, and streetwear, popular among younger users seeking unique pieces.
- Thrifty: An app for buying and selling secondhand goods, utilizing local managers to facilitate deals in specific areas.
- Incumbent platforms such as Poshmark and eBay also compete for similar audiences but tend to serve a wider demographic and broader product categories.
Curtsy differentiates itself by concentrating on a specific age group and fashion-forward, sustainability-focused users, offering a streamlined, mobile-first experience.
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