Coframe is an AI-driven platform, available at coframe.com, that automates website growth by continuously optimizing and personalizing site elements to boost engagement and conversions. The platform generates and tests variations of website code (UI, layout, interactive elements), copy (headlines, CTAs, full-page content), and images (on-brand generation), enabling businesses to create 'living interfaces' that adapt and improve themselves over time.
Coframe streamlines the traditionally manual processes of ideation, design, build, QA, and deployment into a review-and-approve workflow. This approach combines the efficiency of SaaS platforms with the hands-on expertise of CRO (Conversion Rate Optimization) agencies, delivering measurable conversion lifts and outcomes within days.
How Does Coframe Work?
Coframe leverages AI to automate experimentation and optimization on websites 24/7. It systematically generates, deploys, and evaluates new versions of web elements, allowing companies to rapidly test and implement improvements without heavy manual effort. Notably, the platform recently partnered with OpenAI to develop a model fine-tuned for UI code generation, outperforming standard GPT-4o models in visual alignment.
Who Uses Coframe?
Coframe serves a range of digital-first businesses seeking to maximize their website performance and conversion rates. Notable customers include:
- Conversion Fanatics
- LaunchDarkly
- MasterClass
- Khosla Ventures
- Every Inc.
- Grammarly
- Character.AI
These organizations use Coframe to achieve faster, data-driven improvements to their online experiences.
What Differentiates Coframe?
Coframe stands out by offering a fully automated, AI-powered optimization engine that reduces the time and resources needed for website growth. Its ability to create and test multiple asset variations (from code to copy to images) distinguishes it from traditional CRO tools and agencies. The concept of 'living interfaces'—websites that evolve in real time—reflects Coframe's commitment to continuous, hands-off improvement.
Leadership Team and Recent News
Coframe was founded by Josh Payne and features a leadership group with significant expertise in AI, product strategy, marketing, and growth. Key team members include:
- Josh Payne (Founder)
- Ted Russell (Board Member, Consultant, Investor)
- Ken Reisman (AI GTM & Product Leader, Investor)
- Lisa Bratkovich (Chief Marketing Officer)
- Justin Christianson (Marketing/Business Growth Professional)
In October 2024, Coframe raised $9.3 million in seed funding led by Khosla Ventures and Nat Friedman, aimed at advancing its technology for self-optimizing websites.
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