Cartwheel is hybrid delivery management software designed for restaurants, retailers, courier companies, and similar businesses seeking to optimize and control their delivery operations. The platform enables companies to launch in-house delivery or enhance their third-party delivery infrastructure, giving them the flexibility to choose the model that best fits their needs.
Cartwheel’s software allows businesses to reduce delivery costs, maintain control over their brand identity, and gain full access to delivery visibility and data. With dozens of integrations—including Olo, DoorDash, and ezCater—the system is adaptable to a range of restaurant and retail technology stacks. This hybrid approach supports businesses in managing both their own delivery fleets and third-party providers within a single platform.
How Was Cartwheel Started?
Cartwheel was founded in 2020 by Alexander Vasilin, Dan Zamylin, and Magdim Metshin, who together have more than 11 years of experience in the food delivery space. Their journey began in 2012 when they opened a restaurant in Los Angeles, quickly becoming a top choice for deliveries on GrubHub. In 2014, they launched a delivery service that partnered with over 300 restaurants and liquor stores, becoming Yelp Eat24’s highest-ranking partner nationwide. This operational expertise led to the creation of Cartwheel as a dedicated last-mile delivery management solution.
Who Uses Cartwheel?
Cartwheel is trusted by a range of well-known restaurant brands and chains that require robust, customizable delivery management. Notable clients include:
- Portillo's
- P.F. Chang's
- Potbelly
- Jason's Deli
- Lou Malnati's
- Wings Over
- Mamma Ramona's Pizza
- Catalogue
- Sweetgreen
- Giordano's Pizza
These customers rely on Cartwheel to streamline their delivery operations, balance in-house and outsourced delivery, and maintain control over their customer experience.
What Makes Cartwheel Distinct?
Cartwheel stands out through its hybrid delivery management model, which supports both in-house and third-party delivery within one platform. The platform’s focus on integration, cost savings, and brand preservation appeals to businesses looking for more control over their delivery processes compared to standard third-party-only solutions.
Leadership and Team
Cartwheel is led by a founding team with significant hands-on experience in restaurant operations and delivery logistics. The broader team includes specialists across customer success, partnerships, enterprise sales, marketing, product management, and technical support. More details on the team can be found on their About page.
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