CareAR, A Xerox Company, is a leader in Service Experience Management (SXM), providing software that enables instant access to expertise through remote, live visual augmented reality (AR) and AI-powered interactions. CareAR is designed to enhance service workflows by integrating visual instructions, real-time guidance, and actionable insights into digital experiences for both customers and field teams.
How does CareAR's platform work?
CareAR’s platform bridges gaps in skills and knowledge by giving users—such as service engineers, field technicians, and end customers—remote access to expert support. Using AR and AI, CareAR allows experts to visually guide users through complex tasks, troubleshoot issues, and deliver instructions in real time, regardless of location. This approach accelerates knowledge transfer, improves operational efficiency, and promotes safer, more effective service outcomes.
What makes CareAR different?
CareAR sets the benchmark for SXM by embedding AR and AI-driven visual support within digital workflows. Supported by Xerox and integrated with ServiceNow, the platform focuses on:
- Bridging skills gaps in technical and field service environments
- Accelerating onboarding and training for new staff
- Streamlining service delivery to reduce downtime
- Enhancing customer satisfaction and safety
Who uses CareAR?
CareAR serves a wide range of industries that require expert guidance in the field or in customer service settings. Some of their notable customers include:
- Customer Engineering Services
- Sapphire Utility Solutions
- Nordstrom
- Alghanim Industries
- Xerox
- Green Office Partner
These organizations leverage CareAR to empower their teams, improve first-time fix rates, and deliver seamless service experiences to their own customers.
Who leads CareAR?
CareAR’s founding and executive team brings together expertise in technology, service operations, and business leadership:
- Kirk Pothos: President
- Nahum Cohen: SVP, Customer Outcomes
- Kevin Summers: Chief Product Officer / Chief Technology Officer
- Ann Burruto: SVP, Business Operations
Their combined experience supports CareAR’s mission to transform how expertise is delivered in real-time service environments. For more details about their story, visit the About page.
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