Canoa is a web-based software platform that enables collaborative and responsible design of physical spaces. Canoa provides an infinite, collaborative canvas where users can freely create, share, and iterate on spatial designs—without relying on traditional presentations, documents, or desktop applications.
The platform is built specifically for teams and professionals involved in the design, planning, and furnishing of spaces. Canoa integrates extensive product data and introduces industry-first AI tools to support discovery, decision-making, and responsible sourcing. This approach allows users to make informed choices about products and materials while facilitating real-time, collaborative work with colleagues and partners.
Canoa stands out by combining:
- An infinite, shared design canvas accessible via the web
- Limitless product data for responsible material selection
- AI-powered assistance to streamline the design and sourcing process
How Was Canoa Started?
Canoa was founded by Federico Negro, who serves as the Chief Product Officer, and Ellie Cunningham, the current CEO. The founding team brings experience from the design and technology sectors—Federico has spoken on the impact of companies like WeWork on the design profession, while Ellie has been recognized for her work in AI and diverse investment approaches. You can learn more about their background on Canoa's About page.
Who Uses Canoa?
Canoa's platform is used by a broad range of clients in the furniture, design, and spatial planning industries. Notable customers include Work In Progress, Industry West, Coolican Company, Design By Them, Hem, Memo Furniture, Fritz Hansen, Blu Dot, Biome, Studio Sam Klemick, Noho, Normann Copenhagen, Vaarni, Model No, Resident, C-Suite NY, One Workplace, Enwork, Massproductions, Gantri, Sun At Six, Rad Furniture, Melanie Abrantes Designs, Heartwork, and others. This diversity reflects Canoa's utility for manufacturers, designers, studios, and enterprises seeking to modernize their design process and product discovery.
What Makes Canoa Different?
Unlike traditional design tools or downloadable software, Canoa operates entirely in the browser and focuses on collaborative spatial design. Its integration of comprehensive product databases and AI-driven discovery tools streamlines the workflow from ideation to sourcing, giving teams a flexible and responsible way to bring ideas to life together.
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