Breathe Well-being is a digital therapeutics company that offers a remote weight loss and lifestyle management program designed to help people in India prevent or manage chronic lifestyle diseases, such as Type 2 Diabetes, through sustainable behavior change. Breathe Well-being delivers its program via a mobile app and phone-based coaching, making it accessible and convenient for users to follow from home.
The core of Breathe Well-being’s service is its digital weight-loss clinic—essentially a "Noom for India"—that combines personalized coaching, community support, and gamified lifestyle tracking with evidence-based techniques. The program includes bi-weekly one-on-one coaching sessions focused on behavior modification, a supportive online community for motivation, and an app that features educational lessons, lifestyle tracking tools, and weekly challenges. This approach is rooted in cognitive behavioral therapy (CBT) and goal-oriented treatment, helping users overcome past setbacks and build self-efficacy for lasting change.
Breathe Well-being has demonstrated success in helping users lose weight, adopt healthier long-term habits, and in some cases, reduce or eliminate medication for chronic diseases. The company highlights that its online program is three times more effective at a quarter of the cost compared to traditional methods.
What technology enables Breathe Well-being’s program?
Breathe Well-being’s platform leverages a mobile-first approach to deliver personalized coaching and content, making use of:
- A mobile app for lifestyle tracking, lessons, and challenges
- Remote, bi-weekly one-on-one coaching via phone
- Online community features for peer support
- Gamification and educational tools designed to drive engagement
- Evidence-based behavioral change methodologies, including CBT
This technology stack allows for scalable, accessible, and cost-effective delivery of chronic disease prevention and management support, especially in a large, diverse market like India.
Who uses Breathe Well-being?
Breathe Well-being primarily targets individuals in India facing or at risk of chronic lifestyle diseases—such as obesity and Type 2 Diabetes—who want to lose weight and improve long-term health outcomes. The program is suitable for busy professionals, parents, and anyone seeking structured, expert-supported weight loss and habit change from the convenience of home.
Who are Breathe Well-being's competitors?
Breathe Well-being operates in the digital health and weight loss coaching space. Key competitors include both global and India-focused platforms providing digital weight management and chronic disease support:
- Noom – A global player known for its psychology-based weight loss platform and coaching.
- Teladoc Health – Offers digital weight management and chronic condition support, including coaching and smart device integration.
- Liva Healthcare – Provides digital health coaching for chronic disease management, including diabetes and obesity.
- Calibrate Weight Loss – Combines medical interventions and coaching for weight loss and metabolic health.
- Fittr – India-based online coaching for fitness, nutrition, and weight management.
- MyBodyTutor and Step It Up With Steph – Offer personalized online weight loss coaching and habit support.
- Boots Online Doctor – UK-based, combining medical treatment with digital coaching.
- Rosie Moore Accountability Coach and Strong with Sarah – Individual coaches providing online weight loss support for specific demographics.
While Noom and Teladoc are large global players, Fittr and similar India-based digital health platforms are notable local competitors. Breathe Well-being differentiates itself through its India-specific focus, cost-effective delivery, and integration of behavioral therapy techniques tailored for chronic disease prevention and management.
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