Borne is a restaurant intelligence technology group that helps reduce the risks associated with opening new restaurant concepts. Borne leverages multiple data sources and its proprietary AI and machine learning models to deliver actionable insights for clients in the hospitality and real estate sectors.
How does Borne help restaurant concepts succeed?
Borne's core product is its predictive software platform, which analyzes a wide array of data to guide operators, investors, and developers through the systematic process of launching a successful restaurant. By modeling the factors that impact restaurant openings—such as location viability, market trends, and operational benchmarks—Borne aims to minimize failures often driven by gut instinct or incomplete information. Their system is designed to support better decision-making and long-term concept viability.
Who uses Borne?
Borne's technology is utilized by leading organizations in hospitality, real estate, and development. Their client list includes hospitality brands and groups such as:
- Peachstate Hospitality Group
- Taste and Theory
- Sonesta Hotels
- Hyatt Hotels
- Kimpton Hotels
- Geolo Capital
- Aimbridge Hospitality
- Acuity Realty
- Colliers
- Cultivate Hospitality
- Holland Partner Group
- Evolution Hospitality
- Jamestown
- JLL
- Marriott
- OCI Hospitality
This range of clients highlights Borne's focus on serving both major hospitality operators and real estate partners looking to mitigate risk in restaurant openings.
How was Borne started?
Borne was founded in 2020 by Gregory Don Nasser, who brings a background in the restaurant industry. Recognizing that many new restaurants struggle due to decisions based on impulse or intuition, Nasser created Borne to offer a data-driven, systematic alternative for concept development.
Where is Borne based and how large is the company?
Borne is headquartered in San Mateo, California, United States. The company operates as a privately held business with 11-50 employees.
For more details on their approach and team, visit their About page.
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