Boomerang is a software platform that leverages AI to identify a company's most valuable customer advocates, track their professional movements, and automate outreach to unlock new revenue opportunities. The platform specializes in 'Rebound marketing,' a next-generation approach that aims to generate pipeline by combining sales and marketing efforts to re-engage advocates as they change jobs or join new organizations.
Boomerang's system continuously monitors existing customer advocates for job changes or potential referral paths to their past employers and colleagues. When it detects these triggers, Boomerang automates timely follow-ups, enabling companies to efficiently nurture warm leads and build a new, reliable channel for revenue growth. This approach stands out from traditional inbound (marketing-led) or outbound (sales-led) models by focusing on network effects within customer relationships.
Who uses Boomerang?
Boomerang primarily serves B2B organizations looking to maximize the value of their customer relationships and accelerate pipeline generation. Notable customers include Armis, CreativeX, Gupshup IO, Informatica, Lightcast, Narvar, Rocketlane, Safetychain, Litera, and Storylane. These companies use Boomerang to automate and scale their advocate-driven sales and marketing processes.
How was Boomerang started?
Boomerang was founded in San Francisco by a team with experience in software engineering, go-to-market strategy, and customer success. Key founders include Amit Dugar (Co-founder & CTO), Shankar Ganapathy (Co-founder & CRO), and Shyam HN (Co-founder & CEO). The broader founding team brings together expertise in engineering, design, marketing, and data analysis to power the company's AI-driven platform. More information about their team and company journey can be found on their About page.
What makes Boomerang different?
Boomerang's unique 'Rebound marketing' methodology differentiates it from traditional pipeline generation tools. By focusing on leveraging advocate job movements and automating outreach at the right moments, Boomerang helps organizations tap into warm networks that are often overlooked by conventional sales and marketing approaches.
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