Bird is the world’s largest omnichannel communications platform, enabling businesses to connect and communicate with their customers across a wide range of digital channels. Bird provides foundational technology for business communications, supporting channels such as SMS, Voice, WhatsApp, WeChat, Messenger, Email, and more, giving organizations the ability to reach billions of devices worldwide with the right context, at the right time.
Founded in 2011 and headquartered in Amsterdam, Bird powers communications for nearly 20,000 customers across the globe. The company employs around 500 people representing over 55 nationalities and operates from nine global hubs, including locations in Singapore, Dublin, Shanghai, Sydney, London, Bogotá, and Asunción. Bird’s solutions are designed for global businesses that require seamless, reliable, and scalable communication tools to engage with customers wherever they are.
The Technology Behind Bird’s Omnichannel Platform
Bird’s platform acts as a central hub for customer engagement, allowing companies to manage conversations and campaigns across multiple digital and traditional channels through a unified infrastructure. Its APIs and CRM integrations enable businesses to automate, personalize, and contextualize communications, ensuring a consistent customer experience regardless of channel. By centralizing data and message flows, Bird helps organizations reduce complexity, improve response times, and maintain compliance across international markets.
Who Uses Bird?
Bird primarily serves mid-sized to large enterprises spanning industries that require global customer communication capabilities, such as e-commerce, fintech, travel, logistics, and more. Its platform is trusted by nearly 20,000 customers worldwide, illustrating its strength in handling high-volume, mission-critical communications at scale. Companies looking for a flexible, reliable way to reach users in their preferred channels benefit from Bird’s omnichannel approach.
Bird’s Competitors and the Omnichannel Communications Landscape
Bird operates in the competitive omnichannel communications and customer engagement space. Key competitors and their approaches include:
- Kustomer: Focuses on omnichannel customer service for mid-sized and enterprise companies.
- Zoho: Omnichannel CRM for real-time engagement across email, calls, live chat, social media, and more.
- Sinch: Provides tools for a seamless customer journey across preferred channels.
- Omnisend: Offers integrated marketing and communication channels for unified customer experiences.
- CSG: Delivers consistent and personalized experiences across all channels.
- Twilio: Developer-focused APIs for integrating omnichannel communications.
- Infobip: Drag-and-drop solutions and APIs for multichannel customer engagement.
- Comm100: Combines all channels into a single agent console for customer service teams.
- Soprano: Unified communication and collaboration across SMS, Voice, RCS, WhatsApp, and Email.
These platforms, like Bird, aim to simplify and centralize communication workflows, but may differ in focus, integrations, or scale of operations. Bird distinguishes itself through its global reach, breadth of supported channels, and infrastructure built to handle extremely high message volumes for enterprise customers.
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