BetterNOI is a software development company focused on helping multifamily property owners and operators across the United States increase their net operating income (NOI). Through their platform and expert recommendations, BetterNOI provides tools and insights to optimize property performance and profitability.
The company works with multifamily portfolios, delivering actionable strategies and technology designed to enhance operational efficiency, maximize revenue, and control expenses for property managers and owners. Their solutions are tailored for the needs of the multifamily real estate industry, aiming to improve financial outcomes one recommendation at a time.
How was BetterNOI started?
BetterNOI was founded by Timothy J. Fortner, a veteran entrepreneur in the multifamily sector, who set the company’s vision to address the real-world challenges faced by property operators. Fortner remains actively involved in shaping product development and client engagement. The founding leadership team brings a range of expertise across finance, sales, operations, implementation, and human resources:
- Timothy J. Fortner: Founder and CEO, sets vision and corporate strategy.
- Carter Huhta: CFO, oversees financial management and compliance.
- Jessica O’Neil: EVP of Sales, leads the sales team and strategy.
- Ashley Ward: Director of Implementation, manages client onboarding.
- Carolina Villalba: Director of People & Employee Engagement, responsible for HR and employee initiatives.
- Josh Yowell: Director of Operations & Client Support, brings extensive customer service experience.
- Paula Reynolds: Chief Revenue Officer, sales executive and mentor.
Who uses BetterNOI?
BetterNOI primarily serves multifamily property owners, operators, and management companies looking to enhance the financial performance of their real estate assets. Their client portfolio includes organizations such as:
- Asset Living
- The Arbors Apartment Homes
- McCormack Baron Management
- Bayshore Villas
- First Communities
- One Sovereign Place
- Hunt Companies
- Ohana Hunt Military Community
- City Gate Group
- Circle at 1800
- FPI Management
- Alira
- Timberland Partners
- Green on 4th
These clients represent a diverse range of multifamily property portfolios across the U.S.
What makes BetterNOI different?
BetterNOI differentiates itself by combining software solutions with hands-on recommendations tailored for the multifamily industry. The company’s approach focuses on actionable insights and measurable improvements to net operating income, supported by a team with deep industry and operational experience.
Where is BetterNOI based?
BetterNOI is headquartered in Miramar, Florida, and operates as a privately held company with a team of 51–200 employees.
Learn more
For additional details about BetterNOI’s mission and leadership, visit their About page.
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