BeGo is a truck load optimization platform that connects cargo shippers with truck suppliers across Mexico and the United States. BeGo leverages machine learning to reduce empty truck returns, deadhead miles, and carbon emissions in cross-border and domestic freight markets, addressing a persistent inefficiency where up to 40% of trucks travel empty.
Founded by brothers Jasiel (with over a decade of logistics experience) and Ivan (an ex-Tesla engineer specializing in product design and machine learning), BeGo combines industry knowledge with advanced technology to tackle logistics challenges. The platform acts as a digital freight brokerage, matching available freight with underutilized trucking capacity, optimizing routes, and improving truck utilization for shippers and carriers alike.
What technology enables BeGo's platform?
BeGo's core technology centers on machine learning algorithms designed to predict demand, match shipments with available trucks, and optimize routing to minimize empty miles. This data-driven approach not only reduces operational costs for carriers and shippers, but also helps lower the environmental impact by cutting down unnecessary truck trips. The company positions itself at the intersection of artificial intelligence, supply chain, and logistics software, aiming to bring efficiency to a sector long plagued by fragmentation and manual processes.
Who uses BeGo?
BeGo primarily serves B2B customers in the supply chain and logistics space, including:
- Cargo shippers seeking reliable trucking partners for cross-border and domestic moves in Mexico and the US
- Trucking companies and independent fleet operators looking to maximize the utilization of their assets and reduce empty hauls
- Enterprises focused on improving their transportation efficiency and sustainability metrics The platform is designed to support clients operating in North America, with a particular focus on Mexico–US trade corridors.
Who are BeGo's competitors?
BeGo operates in the digital freight brokerage and truck load optimization software space, facing competition from both established logistics tech providers and newer startups. Key competitors include:
- Shipwell: Provides load optimization solutions that create multi-stop truckload plans and minimize shipping costs.
- TOPS Software: Offers MaxLoad for 3D load planning and transportation efficiency.
- EasyCargo: Online truck and container loading planning software.
- Syntelic: Load planning tools for trucking and third-party logistics (3PL) companies.
- Logen Solutions: Provides CubeMaster for load pattern optimization and cost reduction.
- Alvys: Modern truck load management, route optimization, and shipment tracking.
- ORTEC: Packing and loading optimization for shipments and containers.
- ProvisionAI: Load building software to increase truck capacity and reduce environmental impact.
- Mile: Solutions for load building, route optimization, and delivery scheduling.
While many solutions focus on load planning, BeGo differentiates itself by focusing specifically on the Mexico–US corridor and leveraging proprietary machine learning models to dynamically match freight and capacity in real time.
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