Apptimize is a software platform focused on experimentation and feature release management, enabling organizations to optimize user experiences across all digital platforms. Apptimize helps companies test, iterate, and launch features on mobile, web, hybrid, OTT, and server-based applications, supporting businesses as they build and refine their omni-channel presence.
The core offering from Apptimize includes tools for A/B testing, feature flagging, and real-time experimentation. These capabilities allow product and engineering teams to validate new features, improve engagement, and ensure that app changes contribute positively to business goals. The platform is designed to be robust and scalable, reaching over 2 billion application end-users worldwide.
Who Uses Apptimize?
Apptimize serves a diverse range of clients across industries that prioritize digital user experience and continuous optimization. Notable customers include:
- Hotels.com
- Glassdoor
- Hotel Tonight
- Optus
- Discovery Channel
- 1-800-Flowers
- Sky
- Virgin Mobile
- MotorTrend
- Runtastic
- Stash
- The Wall Street Journal
These organizations rely on Apptimize to iterate quickly, reduce risk in feature launches, and drive key metrics across their digital properties.
How Was Apptimize Started?
Apptimize was founded in San Francisco, CA, by a team with significant expertise in product development and executive leadership. The founding team includes Nancy Hua (CEO), Reed Taussig (President and CEO), and Craig Gering (VP of Engineering). Their backgrounds span engineering leadership and executive management, shaping Apptimize into a specialized solution for digital experimentation and feature management.
What Makes Apptimize Unique?
Apptimize stands out for its cross-platform experimentation capabilities, allowing teams to manage feature rollouts and testing across mobile, web, and other digital channels from a single platform. This enables companies to deliver consistent and high-quality user experiences regardless of device or environment.
To learn more about their company and leadership, visit the Apptimize About page.
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