Bold is an at-home, digital fitness platform designed to help older adults live their strongest, happiest, and healthiest lives. Bold creates science-backed, custom exercise programs specifically for adults over 65, focusing on improving balance, reducing joint pain, and supporting overall wellness.
Their core offering includes personalized exercise programs that are tailored to the needs and abilities of older adults. Members receive instant access to thousands of live and on-demand classes, clinical assessments, and expert-led modifications. Notably, Bold's balance programs have been shown to lower fall risk by 46%, while their pain programs can reduce joint pain by over 50%.
How Does Bold Work?
Bold delivers its fitness programs digitally, allowing members to participate from the comfort of their own homes. After an initial clinical assessment, users are matched with custom exercise routines that evolve as their abilities and goals change. Expert trainers provide guidance and modifications, ensuring accessibility and safety for all participants.
Who Uses Bold?
Bold primarily serves adults aged 65 and older who are seeking to maintain or improve their physical health and independence. The platform is designed for individuals with varying fitness levels and health backgrounds. Some of their members include Gerrie, Susan, Bennett, Kay, Mark, Sarah M., Greg L., Linda W., and Richard A., illustrating the platform’s reach among older adults looking for accessible, effective exercise solutions.
What Makes Bold Different?
Bold differentiates itself through its science-backed approach and measurable outcomes. By focusing on clinically assessed, personalized exercise plans, Bold addresses the unique needs of older adults—particularly fall prevention and pain reduction. The platform’s digital delivery, wide range of live and on-demand classes, and expert support make it accessible and adaptable for its target audience.
Where is Bold Based?
Bold is headquartered at 8549 Wilshire Boulevard, Beverly Hills, California.
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