Adlytic AI is a software platform that applies advanced video analytics and artificial intelligence to help physical retailers gain actionable insights from their in-store camera feeds. Adlytic AI enables retailers to analyze real-time customer behavior by transforming existing camera footage into data, then integrating this information with point-of-sale (POS) systems and online store data for a holistic view of customer activity.
The core of Adlytic AI's solution is its ability to extract, analyze, and visualize retail analytics on an easy-to-use dashboard. Retailers can view critical metrics such as store heatmaps, foot traffic patterns, and customer behavior trends. Additionally, Adlytic AI leverages generative AI (GenAI) and large language models (LLMs) to generate automated reports and develop personalized marketing strategies tailored to store performance and customer engagement.
This approach allows brick-and-mortar retailers to make data-driven decisions, improve store layouts, optimize staffing, and enhance marketing campaigns, all with a level of insight traditionally available only to online retailers through platforms like Google Analytics.
How was Adlytic AI started?
Adlytic AI was founded by a team with deep experience in retail technology and operations. The founding team includes Mr. Nauman Gul (CEO at Twyla Tech), Mr. Asim Jamil (CEO at RSD), and Mr. Zaid Abubakar (Head of IT and Operations at Packages Mall). Their backgrounds span technology leadership and hands-on retail operations, shaping the company's focus on practical, actionable analytics for the physical retail environment.
Who uses Adlytic AI?
Adlytic AI serves businesses in the retail sector looking to optimize their physical store performance through data-driven insights. Notable customers include Twyla Tech, RSD, and Packages Mall, demonstrating the platform's relevance for technology-driven retail organizations and large shopping centers.
What makes Adlytic AI unique?
Unlike many retail analytics solutions, Adlytic AI focuses on integrating multiple data sources—live camera feeds, POS, and online transactions—into a single analytics environment. The use of GenAI-powered LLMs for automated reporting and strategy generation sets it apart, enabling retailers to move quickly from data collection to actionable recommendations.
Where is Adlytic AI based and how large is the company?
Adlytic AI is headquartered in San Jose, California, United States. The company is privately held and employs between 11 and 50 people, reflecting a focused team with specialized expertise in software development and AI for retail analytics.
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