91Squarefeet (https://www.91squarefeet.com/) is a technology-driven company that provides software and services to streamline the building of offices and retail shops, with a particular focus on solving the coordination challenges inherent in interior fit-out projects.
Their core offering is Rdash.io, a proprietary platform designed to manage high-frequency coordination required during interior projects. Rdash.io enables project tracking, subcontracting, and procurement all in one place. In its first year, the platform onboarded 150 organizations—including major names like ICICI Bank, Shopper Stop, and Simpliwork—for end-to-end project management. Each month, $15 million in projects are created and $5 million in procurement flows through Rdash. Organizations leveraging Rdash typically report savings of around 10% on fit-out costs.
On top of their software platform, 91Squarefeet also operates as a turnkey builder for offices and retail spaces, handling everything from design and procurement to execution. To date, they have delivered over 1,100 spaces for high-profile clients such as MongoDB, HSBC, Calvin Klein, and 60+ others, scaling their business to over $10 million in annualized revenue.
What technology enables 91Squarefeet?
91Squarefeet's technology backbone is Rdash.io, a SaaS platform that:
- Automates and coordinates project tasks among multiple stakeholders
- Facilitates real-time project tracking and status updates
- Streamlines subcontracting and procurement workflows
- Provides analytics to optimize expenditure and timelines
This tech-centric approach addresses a major pain point in the construction and interior fit-out industry: maintaining efficiency and transparency across numerous moving parts within tight project schedules.
Who uses 91Squarefeet?
91Squarefeet primarily serves B2B clients in India and South Asia, including:
- Large banks and financial institutions (e.g., ICICI Bank)
- National and international retail chains (e.g., Shopper Stop, Calvin Klein)
- Technology and office space providers (e.g., MongoDB, Simpliwork, HSBC)
Their clients are typically organizations with recurring needs for new or renovated offices and retail locations, seeking efficiency and reliability in project delivery.
Who are 91Squarefeet's competitors?
91Squarefeet operates in the intersection of interior project management software and turnkey fit-out services. Key competitors in the interior project management software space include:
- Programa: Interior design business software focused on workflow and project elevation.
- DesignFiles: Streamlines workflow and designer-client collaboration.
- Design Manager: Offers sourcing, project management, invoicing, and accounting for interior designers.
- Mydoma Studio: Provides a comprehensive suite of project management tools for interior designers.
- Indema: Focuses on business and project management for interior design professionals.
- Studio Designer: Leading digital platform for project management, product sourcing, and accounting in interior design.
- Houzz Pro: Offers cloud-based project management for interior designers.
While many of these platforms focus on software for individual designers or smaller firms, 91Squarefeet differentiates itself by combining robust SaaS project management with direct execution capabilities for large-scale office and retail fit-outs, particularly in the Indian and South Asian markets.
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