42 is an end-to-end omnichannel analytics and reporting platform designed for the retail industry. 42 consolidates data from multiple sources—including point-of-sale systems, ecommerce platforms, ERPs, and wholesale reports—into a unified platform, enabling retail businesses to gain actionable insights and drive growth.
The platform is built to help executives, merchandisers, buyers, and sellers transform raw, disparate data into clear, meaningful metrics. With over 100 custom-built retail metrics, 42 provides deep analytics tailored for brands and retailers, regardless of their size, channel mix, or existing data sources.
How was 42 started?
42 was founded in 2013 by two Forbes 30 Under 30 recipients and serial hackathon winners. The founding team brings experience from leading organizations such as P&G, SAP, Deloitte Consulting, Flexport, and, most importantly, the retail industry. Their expertise shapes 42’s ability to solve complex retail analytics challenges for a diverse range of businesses.
Who uses 42?
42 supports a variety of brands and retailers aiming to optimize their operations and boost business performance through data-driven decision-making. Notable customers include:
- Allsaints
- Frame
- Figs
- Ouai
- Faherty
- Rebecca Minkoff
- Herve Leger
- Joe's
- Moose Knuckles
- Billy Reid
- APC
- Alex Mill
- Stance
- Nili Lotan
- John Varvatos
- Neiwai
- Doen
- Lisasaysgah
- Andie
- Frye
This client roster reflects 42’s focus on fashion, apparel, and lifestyle retail sectors, but its solutions are adaptable to various retail business models.
What sets 42 apart?
42 differentiates itself by offering a comprehensive analytics platform specifically tailored to the retail sector, with a focus on omnichannel data consolidation and actionable reporting. The company’s custom metrics and omnichannel approach help retailers and brands uncover opportunities for growth across all sales channels.
42 has received industry recognition, including nominations and awards such as the LVMH Innovation Award, the Innovation Award at the Canadian Fashion Designers Awards, and being backed by Y Combinator.
Learn more about their journey on the 42 About page.
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